What impact does seasonality have on PR?
From Fenton & Fenton via Flaunter.
Seasonality plays a significant role in influencing media activity and PR performance, but with the right tools and strategies, brands can stay relevant year-round. Flaunter’s features are specifically designed to help you navigate these seasonal shifts and make the most of every media opportunity.
Understanding Seasonal Trends in Media
The time of year can dramatically affect media focus and activity. For example, January to March may be quieter for some industries, but it’s a golden opportunity to prepare for upcoming media cycles. Many long-lead publications begin working on their Spring/Summer stories during these months, while short-lead media concentrates on real-time content such as Valentine’s Day and Easter campaigns. Don’t forget about Euro Summer too!
As the year progresses, April to June brings a focus on Mother’s Day, mid-year sales, and other key seasonal events. Media call-outs for holiday content may also start to surface as editors look ahead. From July to September, planning for the holiday season reaches full swing, with media contacts requesting assets for Christmas gift guides and end-of-year features. October to December is the busiest time for short-lead media, with campaigns focused on the festive season, New Year’s Eve, and back-to-school stories for the coming year.
Maximising PR Opportunities with Flaunter
Regardless of the season, Flaunter is here to help you remain top-of-mind with media professionals. Flaunter’s platform allows you to upload and organise your brand assets well in advance. This ensures that your materials are ready when media contacts are planning their stories—whether it’s months ahead for long-lead publications or days ahead for short-lead outlets.
Flaunter’s tools make it easy to align your uploads with key seasonal trends. By keeping your content fresh and relevant, you can better capture the attention of media contacts actively seeking assets for upcoming holidays, campaigns, or features. Media professionals often post call-outs for specific themes or stories, and Flaunter helps you stay informed about these opportunities so you can respond quickly with the right assets.
Additionally, Flaunter’s team is always on hand to offer advice on optimising your assets to suit the media’s calendar. Whether it’s selecting the right images, crafting compelling descriptions, or understanding editorial deadlines, we’re here to help you shine.
Key Takeaways for Year-Round PR Success
Stay prepared by using quieter periods, like January to March, to plan and upload your assets for the year ahead. Stay relevant by refreshing your content regularly to align with seasonal trends and media demands. Stay proactive by responding to media call-outs promptly to increase your chances of securing coverage. Finally, stay supported by leveraging Flaunter’s tools and expertise to optimise your PR strategy.
With Flaunter, you can navigate the ebbs and flows of seasonality, ensuring your brand remains visible and relevant throughout the year.
